Why the Music Industry Must Change Its Strategy to Reach Digital Natives

The music industry’s fortunes (or lack thereof) are familiar to most. The CD is suffering one of the longest death rattles in consumer product history, and it is becoming painfully clear that digital downloads are no knight in shining armor about to whisk up the fallen music business and ride off into the revenue growth sunset.

So how did we get here? What happened? The answer is simple: You. You shook off the chains of record label control and decided to listen to music on your own. No more waiting until the CD was in the shops or for the song to come on the radio. With the advent of the PC and the Internet, you could download what you wanted when you wanted, and rip and burn to your heart’s content.

This digitization process put you, the audience, in control. It turns out that the consumer’s perceived value of music was dictated by scarcity or availability: Either you paid what the retailer asked or you didn’t get the music. With Napster and CD burning, high quality copies were available to everyone. But what does digital music strategy now need to do to in order to get out of it’s current stall?

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Branding You: 5 Ways to Improve Your Professional Image

Here are 5 ways to improve your professional image and increase your brand equity in the marketplace.

1.  Create an Online Professional Profile

Creating an online professional profile is easy and can be a great way to increase business.  One of the most common ways is LinkedIn.  LinkedIn is a social network for professionals and a great way to market yourself and your business.  After setting up your LinkedIn account, connect with friends and colleagues or join a group like the Arts & Crafts Vendor Group or the Handmade News Group to find likeminded folks and wonderful resources.

Another online solution is to create a Facebook Fan Page for your business.  With a fan page, you can promote your products, share images and video and build your fan base to gather feedback and comments on your work…

The key to creating your professional profile is to share what you’re currently working on…customers and potential customers want to know what you’re creating and how you created it, so share the interesting stories and inspiration for your work.  And, don’t forget to proofread!

2.  Personalize with a Picture

Personalize your online image with your picture.  This isn’t mandatory, but it sure does help to connect your customers to your work.  Using a picture of yourself builds a personal connection in the online space just as a handshake does at an art and craft fair.  One of the main reasons your customers purchase your work is because of you and your story so personalizing it with your image makes that emotional connection to the customer and the sale a little easier.

3.  Share your Portfolio

One of the best ways to sell your work is to share your work.  One of the best ways to share your work online is through Flickr as well as your website/store.  Offline, a great solution is to create your portfolio with a book through Blurb.  Blurb offers a fabulous online publishing service that within days can turn into the perfect portfolio book for you to carry to shows and events to showcase your work.

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Tips for Selling Art on Facebook: A Sucsess Story

Great Sucess story form Lori Mcnee's blog

Guest author/artist: Kelli Bickman

As an artist it goes without saying that there are times when one needs to be exceptionally creative to keep the wheels turning. I’ve painted signs for businesses, done murals in peoples homes and businesses, sold existing paintings to clients through gallery shows or online galleries, received private commissions, written grants for public art projects and done illustration for publications (to name a few).

That being said, I am always looking for more ways to promote and sell work because, of course, this is how I make my living.

A few months ago, I started looking to social networking to expand my client base.  It is a great way to expand a business.  Using facebook as my platform – this is how I did it…

• I uploaded several different galleries of my art.
• It made sense to me to break them down by price range, under $275, under $400 and under $1,500.  Although I have a large body of work in the $10,000 and up range.
• I decided to keep the prices to a minimum and offer small canvases and paper pieces that are easy to ship and are accessible to a wide range of people.
• I also made sure that the galleries were available to be viewed by everyone, not just friends and family.

If someone was interested in buying a painting they could PayPal the funds to my email address and put SOLD in the comments section.  I also offered 50% of the proceeds to help develop art programs for at-risk youth in my community, a project dear to my heart as I am also the director.

***After posting the images, I shared the portfolio with my friends and family and included personal messages to patrons who have purchased art from me in the past asking them to share my art and post it on their wall.

“Within 48 hours I had sold 7 paintings.” ~Kelli Bickman

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6 Ways New & Emerging Music Artists Can Make The Most Of Social Media

1. SoundCloud & the concept of the “social download” - SoundCloud enables fans and artists to quickly and easily upload their tracks, create a music player for their their track or album and then easily share and embed this player across any of their social media channels. The SoundCloud player can also be set to enable people to download the track directly from the player or share the player within their own Facebook page, on their blog or website, or post the link to Twitter. Essentially, the widget can pretty much go anywhere, making it a fantastic tool for enabling people to share an artist’s tracks whatever their social network of choice. Another interesting feature of the SoundCloud player is that once the player is created, people can then comment on the track within the player itself as they listen to the song. Their comment is then integrated into the player and as more and more people share the track more and more comments pop up as people listen– almost transforming the player into a mini-social network of its own. More recently SoundCloud has also developed the concept of the “social download” through a new app enabling artists to distribute their track for free in exchange for a social interaction from their fans. For example, the track is posted by the artist along with sharing buttons for Facebook and Twitter, the fan is then given the option to download the track for free simply by sharing the track on their own social network. This is a fantastic example of the way social media can be used as currency and is certainly a useful way for new artists to reward their fans for interactions and engagement.

2. Blogging via WordPress / Tumblr – As the world of music blogging continues to grow more and more each year, creating and managing a WordPress or Tumblr blog is an absolute must for new artists. Essentially, blogging platforms such as WordPress or Tumblr provide artists with all the tools they need to quickly and easily set up, design and launch their own website, without the need to learn a raft of code or outsource to a web design company. Moreover, blogs are a hugely effective platform to not only engage and interact with fans but also engage with music bloggers and journalists, often resulting in a feature on other blogs or blog posts being shared and re-posted to multiple social media networks. All of which ultimately lends itself to a much-welcomed increase in visibility and a fantastic opportunity for new artists to build and develop a strong online fan base. Additionally, there is also a lot to be said for new artists that link up with tech-savy PR companies to help them take things even further within the world of blogging, as this can often prove to provide a fantastic push onto the radar of bigger blogs.

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5 Great Gallery Apps for iPhone

Your iPhone doesn’t just offer ticked off birds, social streams and clever photo effects, it also offers a window into the world of art, art history and culture, right in the palm of your hand.

Thanks to some excellent apps from some forward-thinking organizations, you can browse a world of amazing art and even go on virtual audio and video tours through exhibitions from all around the world.

If you’ve always wanted to visit the Louvre, or see the Australian National Gallery but can’t because of that terrible distance/cost combo, take a look at these great gallery apps we’ve curated for you.

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Music Artist Social Media Marketing Plan

This plan of action will assume for you to have already got accounts with Twitter, Facebook, MySpace, and YouTube. This sample social media plan also assumes there is already made your accounts personalized and interesting so you can easliy focus right in about the activities you should execute. That also includes automated friend adding for Twitter,Facebook,Myspace,and Youtube. 

1. Twitter Friend Adder Elite " Unlimited License" Make it a daily habit to visit 90 to 110 new people every single day. You should filter out other marketers for follow real individuals who have an interest in the niche that you'll be marketing. This type of person laser targeted. 

Start employing a site to automate your Tweets like Social Oomph . Twitter no more allows duplicate Tweets however you is able to use the recurring Tweet feature to schedule recurring Tweets with spin-able text making sure that each recurring Tweet is unique. 

2. FaceBook Friend Adder Elite "Unlimited License" . You need to basically do exactly the same thing with Facebook with the exception that you almost certainly wouldn't prefer to increase the than about 200 to 400 new friends daily avoiding receving your account deleted. Use a search function to locate those who list your topic as and interest and that are a part of a Facebook group centered about the topic. Broadcast your marketing message through status updates, the same as how you would would using Twitter. Hunt for some applications within Facebook to link your Twitter account for your Facebook account to ensure that the many automated marketing Tweets come through as status updates on Facebook. Avoid using direct messages to Facebook friends for marketing. 

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Online Trends 2011: Social Media, Search Engine Optimisation & Online Videos

Last year saw a remarkable growth in Social Media, the increase in users on the main social network platforms showed no signs of slowing up. SEO serviceare constantly changing to keep up with more sophisticated algorithms and Online Media continues to rapidly evolve.

All signs are pointing to the fact that search engines must pay more attention to the vast amount of social data out there. Social signals such as ‘Like’ buttons may become a key factor in determining the relevancy and popularity of the results we see.

At present, popular Tweets are being instantly indexed, a tell tale sign of what’s to come. This revelation will see the new sponsored Tweets become even more valuable to SEO Services. Real-time search will undoubtedly come into its own this year and become more of an established feature on Google results pages.

We may likely see the end of the PageRank and a new hybrid version that can calculate quality and relevancy to determine value. This may even bring about a decline of duplicate and regurgitated content in the name of rank.

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12 step pointers for organising a art show

Here are 12 step pointers for organising a show of your works, some-one else's works, or a group of artists:

1) have the confidence to do it

2) find a location: pub, bar, restaurant, library, art gallery, artists-led art space, your home, or other - if it costs money then either find somewhere cheap (libraries are quite good for this), some-one's house is obviously free, and there are artists led spaces that are reasonable too or even free (this is if you don't have a big budget, or are concerned about confidence)

3) plan in advance to give yourself time to organise an opening night and design/send out invitations, and of course make the work - unless you already have enough! Find out who will be responsible for invigilating the show - you or the space?

4) ensure you see or know works in advance, visit the place and plan/discuss how to hang the work: will you need help? is there a hanging/showing system already in place for putting work up? if not, will you need help? will that be your responsibility or the gallery's? start asking the appropriate people and/or planning - maybe you could skills swaps, or ask friends or family if you are going to need help

5) carefully select work and decide/think/plan where it will go in the place or will you be letting someone else do the curating?

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Six ways photographers earn income through Facebook

Facebook is an excellent social media website to develop relationships and keep up-to-date with friends, family, and associates.  Many photographers have discovered that it is also a great resource for new business.

Here are some things you can do on Facebook to develop new business:

1.   Network with other photographers in your area or across the country to trade leads and referrals.

2.   Share your photographs on Facebook. (Watermark them if you have concerns.) People love to see your new work.  Each time you display an image, it’s a passive form of advertising.

3.   Tag people. Photographers often encourage clients to friend them on Facebook in order to receive a free image to share.  Once the client receives the image, it will be displayed on his or her Facebook page.  Of course, the next question is: Who is the photographer who took that great image? That leads to referrals.

4.   Facebook has become a popular place to advertise. The Facebook advantage is the ability to target directly to your target market demographic, make adjustments quickly, and control your budget.

5.   Promote other people related to your industry.  When you take the time to promote others, they will remember you and often return the favor with leads and referrals.

6.   Create events.  Facebook has an excellent event notification system. Take advantage of the opportunity to invite people to your next art show, studio party, or networking event.

Networking and referrals are important to small business success. Start with the people who already trust you on Facebook.

Building a Better Twitter Following

Interesting examples of how to gain more followers...quality versus quantity?!


The concept of quality over size when it comes to an audience is nothing new, and frankly when it comes to social media, the sermon is getting a little tired. We've heard it plenty of times.  

However, Twitter has been sharing some interesting information on its media blog lately that really drives the point home, providing data to back up the notion that quality over quantity is important when building a healthy Twitter following.  

Twitter's Robin Sloan has an interesting post on the Twitter Media blog, looking at thescience of the hashtag - a follow up to his "art of the hashtag" post, which is interesting in its own right. The post looks at a hashtag that gained some big momentum last week - #LessAmbitiousMovies - and looks at how that momentum was achieved. 


To summarize, the hashtag gained momentum when Lizz Winstead, the co-creator of The Daily Show, tweeted a whole bunch of updates using that hashtag and a similar one - #LessAmbitiousFilms - which was actually the original version. She had about 15,000 followers. One of them was science journalist Alexis Mardigal, who had 36,000 and retweeted one of Winstead's tweets. Barracks O'Bama (15,000), a comedy account, also posted a bunch of tweets using the hashtag, and the combination of these accounts led to the skyrocketing of the hashtag as seen in the above chart. 


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Social Media Marketing: Where to Apply Your Effort?

We all know that the world is turning towards social networking and social media as a source of generating interest for businesses and also for promoting your own brand. Some brands will find it difficult but if it was easy everybody would do it and be successful right?

There are a vast number of social networking sites out there, to name a few,Facebook, Twitter, StumbleUpon, LinkedIn and even MySpace. Of course you may want to target different social networking sites for different types of product, an example being, if your product is music based you may be better hitting a few of the above named sites but concentrating your efforts on MySpace as it is a site for budding musicians as well as social networking.

In other words, instead of looking at social media and social networking as one, segregate them, do your homework and pin point your direction, this way you can concentrate your efforts and not waste time, remember time is money.

Remember just because Facebook boasts 500 million users, it doesn’t mean that they are all active, in fact around half add activities on there daily but as marketpressrelease.com rightly say in their article, not everybody is interested in what you have to offer!

When looking at your target audience, something else to consider is the age group that you will be looking at. There’s no point in hitting a site populated by 20-25 year olds if you are aiming for a different age groups, this all seems obvious but not everyone sees it.

Remember, just because Facebook and Twitter have the most traffic, this doesn’t necessarily mean that they have the best traffic for you.
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Five Ways to Maximize Social Network Presence

Here are 5 ways to enhance your presence on these and other social media sites.

1. Be personable. Upload your photo (a current one!). If you want to be socially networked, please let us see you face. I am surprised to find many people in ministry on social networking sites who have not uploaded their photos.

2. Be polite. Courtesy is always appreciated. Rude, critical, or thoughtless comments can hurt your image and your organization, and can limit the good you want to do.

3. Be yourself. Authenticity is critical to success. People can figure out soon enough if you are being honest about who you are and what matters to you. No one likes a phony.

4. Be a good listener. Social media is an opportunity to interact with others. The person who listens (reads) and responds thoughtfully makes the best connections. Ask questions in your posts and respond to the answers.

5. Be a good resource. If you are using social media as part of your ministry, be sure to offer your followers and contacts useful information, helpful links, and timely resources regularly. They’ll tell their friends about you and “share” your information on their own social networks. Your influence and your ministry will grow!

Easy way to share files on Twitter

Different ways of marketing your art via social media include twitter and sharing photos on twitter. But did you know you can also share files? Here's how:

There’s Tweetshare, Filesocial and Tweetcube but they are not something you will see in the average user’s stream.

Twileshare is still in beta and launched just before Christmas but already it’s seen a lot of viral traffic from what I can see. There are now 24,000 mentions of it on Google.

After logging in via Twitter you upload and share images, PDFs, Word and Excel files up to 20MB in size. Almost any kind of file can be shared and PDFs and Word documents are also placed in the page via Scribe’s API so that you can simply view the document on a page rather than downloading it to that pile of other PDFs on your desktop you meant to read but still haven’t. You can also see how many times your file has been viewed and tweeted, comment on uploaded files.

Although they are running Google ads on it, Twileshare’s founders Danny Bull and Ryan Foster are hesistant about charging for a premium service – the jury is out on that. What is more likely is branded channels for organisations.

You can’t yet DM a file link but it is potentially in the plan – which would make this even more interesting, shall we say.

2011 all about the social media strategy

Developing a Social Media Strategy

With 2010 being all about a growing ‘buzz’ around social media where many people took the plunge to set up and build their first online networks, 2011 is going to be all about strategy and how we can sustain and improve our return on investment.  As marketing and relationship building tools, social media platforms are increasingly helping us to promote and grow our business more efficiently and to an ever widening audience.  Either as a precursor to making a start or having made that start already, we need to be able to prove its effectiveness and use our experience to convince our clients and colleagues to join us in this new technological world of real time communication. 

Preparing for the Next Generation

Over the coming months, as promised to my group members, clients, delegates and contacts, I will be sharing some simple yet essential tips that will help to develop a more organised, productive and proactive approach to building our digital business networks. It is important that we get moving as it will not be long before emails start to become seriously old news and social media will become the absolute preferred method of communication. 

The days of searching for messages in backlogged inbox queues or sending leisurely replies more than an instant after receiving them are receding.  The conversations we need to be privy too and part of are happening on a minute by minute basis online, particularly on LinkedIn, Twitter and Facebook and if we are not there, we are obviously out of the loop.  Without a doubt, being out of touch and out of step with the new clients, employees and business leaders of tomorrow [Gen Y] who have grown up  with instant messaging, social media, mobile phones and apps, will in no time at all become a dangerous place to be in any line of business. 

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How to Use Smartphones to Market Your Art

Use the full marketing potential of your smartphone!

Imagine, a slide show of your paintings being instantly delivered to a potential collector’s Smartphone. By using a “tag” you can make that vision and more a reality.

“What’s a tag you ask?”

Simply put, it’s a barcode that can be placed onanything you do in print!  Once it is scanned with a smart phone, it instantly delivers a message. You could link people to a slide show of your art, videos, virtual tours, or a lecture excerpt just by using a tag.

A Tag Reader is a free Microsoft application which available for a variety of Smartphones. Using your Smartphone, go to http://fettag.mobi to download the Tag Reader and try it out with your Smartphone on the tags below.

“How does the Tag  Reader work?”

After the ‘reader’ is downloaded, the camera on your phone turns into a scanner. The lens will detect the code which  will trigger the information to be displayed – amazing!

• With over 2 billion tags already in existence, millions of people have already downloaded the free Microsoft Tag Reader and are using it.
• With over 49.1 million smart phones in use today in the US more than 50% of US homes own one or more smart phone and are using this technology to browse, shop and gather information. Consumers are realizing that when they hold their smart phone over the tag, the digital information or video content appears in the smart phone window.
• 50% of US homes own one or more Smartphones.
• Many museums, galleries, art magazines and tech savvy artists are already using these Tags.
• No typing a URL or texting, waiting for a response – in an instant your message appears – driving it deeper into the hands of your potential buyer at the moment it makes the most sense.
• These tags are helping print media stay current! Over 100 million magazines have carried tags since August 2010.

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Is Your Email Marketing Ready for 2011?

Get ready and up to date to all the new social media trends and tools for 2011...

Persuading readers to share the content of your email content is the key here. This is accomplished by providing content that demonstrates you're in touch with what's important to customers and you provide information that not only solves their problems, but also entertains them and asks for their feedback and participation.

Email marketing and social media are complementary. While email offers a way to directly contact your customers via their inboxes, social media provides new ways to share your content and engage in conversations with networks of people. One without the other is an incomplete solution to your marketing needs.

As you plan your email marketing campaigns for 2011, take advantage of the opportunities to reach new prospects, revive existing customer relationships and recruit new fans who can spread the word about your business.

Here are five things you can do to create a more social e-mail experience in the new year:

1. Make every message shareable. Include a Like/Tweet button or a social share bar in every email newsletter. The "Forward to a Friend" feature lets subscribers share your newsletter with another person by email. But by adding social icons at the top of your e-mail, those same people can now share it with their entire Facebook, Twitter and LinkedIn networks. That extends your reach to a highly qualified audience of prospects.
2. Kick-start your social presence using your email marketing list. Invite e-mail subscribers to connect with you on social networks. Include links to your Facebook, Twitter and LinkedIn pages in your e-mail marketing communications. Don't forget to provide reasons why subscribers should join you on social media destinations -- and how that experience will be different from your email communications.
3. Include a "social call to action" in every email newsletter. Don't rely solely on social media icons and buttons to get readers to visit your social media outposts. Entice readers with a link to a hot conversation you want to continue on Twitter (or another discussion destination), or to an exclusive contest or survey you're featuring on Facebook.

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4 Social Media Marketing Predictions for 2011

Artists, here are some predictions for 2011. The smart use of social media is becoming more and more necessary. It helps you promote yourself and, most times, it's free! Try to incorporate social media in your online sales, facebook page, twitter, and more!

1. YouTube Beats Yahoo — Video Will Convert

YouTube is the second largest search engine in the English-speaking world.

That’s right: YouTube is bigger than Yahoo. Zappos, as one example, added simple videos of people holding shoes and moving them around to its sales pages and increased conversion rate from 6% to 30%. When I look at the traffic sources for my book trailer on YouTube, the biggest referrer isn’t my own blog. It’s The Huffington Post. I customized the video and text content to a niche (but sizeable) outlet that didn’t exist two years ago:Huffington Post Books.

With proper targeting and syndication, this 50 second video almost immediately propelled my book from an Amazon rank of approximately number 150 to 30, now stabilizing at number four in all books. We usedRankForest to track this sudden change.

The 50-second length was deliberate and was also later edited to 30 seconds for in-video advertising on YouTube.
At least 30% off all the video views (more than 6.3 million) on my main YouTube channel come from search or organic referrals. By putting up videos, particularly on YouTube, you open up a whole channel for sharing and connecting to the biggest word-of-mouth platform in the English language.

2. The Full Resurrection of E-mail

Groupon has an e-mail list of at least 15 million strong in the U.S. (the company says it’s 30+ million if you include international), which goes to show that a true permission asset can be worth nearly $6 billion on the bidding table.

E-mail addresses are a safer long-term investment than social media features. Think about all the money companies spent advertising their MySpace pages in 2007. Even on Facebook, your direct messages to fans are relegated to a second tier inbox no one reads. This is something you don’t have to worry about happening in e-mail marketing. Among 20- to 35-year olds, at least, their physical addresses change more frequently than their e-mail addresses.

The smarter marketers will budget “social media” acquisitions based on lifetime value (or a set duration, like 6 months’ retail purchases) of e-mail addresses.

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FLOWD - Foursquare for Artists/Bands and Fans

Geolocation and Art seems to be growing, here is another platform that helps you discover art and build communities.

Flowd is a new start-up geolocation application that attempts to build closer relationships between bands and their fans. Flowd is essentially Foursquare for bands, allowing them to update their attendance of shows through real-time updates.


Many bands today are already engaged with their fans through Twitter, Facebook, and Myspace. These social media applications allow bands to directly communicate to fans and provide exclusive information of sorts. Flowd takes those elements and fuses them into one convenient application. Users can update their Facebook statuses, tweets, chat with other attendees, and post pictures of live events. Bands can create profiles, which users can actively follow and receive updates from. Another nice feature lets bands post tour dates, which are integrated into Google Maps. It's a convenient way of finding out where local shows are taking place. 

Bands can also host events, which users can check into. This provides opportunities to host contests and other incentives to generate show attendance. Although there is no automated contest hosting feature, bands can check attendee profiles manually.

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Texting and Tweeting Shortcuts for Artists

I found these great short in artbiz cuts for all social media using artists!

LTA = Love that Art

LTP = Love that Painting/Photograph/Print

LTS = Love that Sculpture

LTJ = Love that Jewelry

(you get the gist)

OMP! = Oh My Picasso! (or whomever your art god is)

WMAOITS = Working My Ass Off In the Studio

PTHOOMA = Promoting the Hell Out of My Art

OBITS = Oughtta Be in the Studio

GYAITS = Get Your Ass In the Studio

SWSD = Stop Whining, Start Doing

MGF = Must Get Food (when you just can’t tear yourself away from the studio)

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Use the "Fan Album" for Legal Facebook Promotions

Have you discoverd the new facebook profile? It's a great way to showcase your art and promote yourself. 

Here are some tips on how to use another aspect of facebook: the fan album.

If you admin a Facebook Page you may not know about the fan photo album. A Fan Photo Album allows any Facebook user who has ‘Liked’ the Page to upload photos, with the exceptions of Page administrators. As an admin you are able to moderate fan photos but not upload photos. It is important to note that you, the admin, cannot create the Fan Album. Any photos that you upload will go into a new or existing album separate from the Fan Album.

The Fan Album can be a valuable asset when running certain photo promotions on Facebook. Two examples of these promotions are incorporating a “fan of the month” photo into a Page’s profile picture, and utilizing an on-site photo prop directing fans to upload their photos to a Fan Page.

Profile Picture “Fan of the Month”

“Fan of the Month” is a great promotion all around:

1. It adds interactivity and engagement to a Fan Page;
2. You can really highlight your fans, making them feel valued;
3. Most importantly, it follows Facebook Promotion Guidelines.

One of many examples can be found at Equestrian Collections Fan Page with their Fan Album just shy of 3,000 submissions. (To see the “Add Photos” button you will need to "like" the page.) Equestrian Collection then selects some of their favorite fan submissions and highlights them within their fan Page profile photo.

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Geolocation and Art: A Fresh Way To Discover Beautiful Art and Build Community

Another great, original use of social media. Helps you share your art, get known and 

 learn about the artistic activity at a given area.

Here you can read about websites that mix geo-location and a sincere passion for art to build community and help the world.

PaintMap

What is it?

Paintmap is a geolocation-oriented painting sharing website with the following goals:, allowing painters all around the world to physically locate the subject painted by others and learn about the artistic activity at a given area, while also allowing Google Earth users to complement the physical and photographic knowledge of a given area with the artistic descriptions provided by users.

How does it work?

The person wishing to upload a picture should search her/his location at the map. Then the painting is uploaded like any other image (JPG). The user can also add other interesting information: title of the painting, size, technique, a short description of the subject if you will, its availability and your name as the author.

Site’s features

The site is available in English and Spanish. You can follow the site on Twitter, Facebook or add it to your Google Reader. It uses the Google Maps API. Its blog is a good way to learn more about it.

More Examples